#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series
Update: 2024-08-06
Description
Here are a few of the biggest lies when it comes to marketing your freelance business.
- "If I'm good enough, people will find me and hire me"
- "The only marketing I need is word-of-mouth"
- "If I market myself, I'll come across as desperate"
- "This sort of stuff doesn't work for freelancers"
If any of that sounds like you, my guess would be you likely have very little predictability in your income.
You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).
If you want steady, predictable income for your business every single month, there are 4 key things you need in place.
If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).
In this episode you’ll discover:
- Marketing plans for freelancers
- When email lists are vital, vs. when they're optional
- "Proposing" via text message
- The "3% rule" and the "80/19/1 rule"
- How your niche affects your marketing needs
- Swiping or dating: lead generation and lead nurture
- How to create a business you rarely *(if ever) have to market
For full show notes, visit https://6figurecreative.com/322
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